As a business entity, the IPL has increased in value by 12.9 percent to USD 18.5 billion. According to a study conducted by the US-based global investment firm Houlihan Lokey, Inc. The IPL’s standalone brand value has grown by 13.8 percent to USD 3.9 billion in the last 12 months.
The Chennai Super Kings (CSK) have lost ground to first-time winners Royal Challengers Bengaluru (RCB). Who have a brand value of USD 269 million, up from USD 227 million a year earlier. This is another noteworthy development. With a brand worth of USD 235 million, up only slightly from USD 231 million the previous year, CSK fell to third place after a poor season. They had a poor season-ending record.
The Mumbai Indians (MI), valued at USD 242 million (USD 204 million in 2024) have moved up to second place from fourth place the previous year. With a 39.6% gain in brand value over 2024, Punjab Kings (PBKS) witnessed the largest year-over-year growth. The Lucknow Super Giants (LSG) came in second with a rise of over 34%.
RCB & CSK
SunRisers Hyderabad (SRH), with a brand value of USD 154 million, is in fifth place. While the two-time former champions Kolkata Knight Riders (KKR) are in fourth place with a brand worth of USD 222 million. The Delhi Capitals (DC), with a brand worth of USD 152 million, are placed sixth among the other teams. With a valuation of USD 142 million, Shubman Gill’s Gujarat Titans (GT), whose ownership changed last season, came in eighth position, while the Rajasthan Royals (RR) are in seventh place with USD 146 million.
Under new captain Shreyas Iyer, PBKS performed well as runners-up with the highest increase of 39.6% to reach USD 141 million and rank ninth. With a brand worth of USD 122 million, the Lucknow Super Giants are, incidentally, the most expensive team, ranking 10th.
“In the sports industry, the IPL keeps setting standards. “Media rights contracts have hit all-time highs, franchise values have skyrocketed, and brand alliances have expanded across industries,” said Harsh Talikoti. Director of Financial and Valuation Advisory at Houlihan Lokey.
